Both Companies are now using design and sleek piano black finishes over traditional industrial design to sell their wireless offering. The new Linksys router which is set to be released in April is still under embargo in Australia has a stunning new piano black European developed design and is devoid of any wireless antennas. It will go on sale in Dick Smith in April and is currently before the Harvey Norman networking review panel. It is also set to be rolled out at several other mass market resellers.
IT market Analysts that SmartHouse have spoken to claim that this product will start a price war and is set to be one of the hottest wireless routers in the market because of price, design and claims that it can deliver better performance that most other N routers because of its antenna design.
According to GFK research D-Link have 50% of the wireless router market followed by Belkin with 22% and Netgear with 16%. Linksys have around 4%.
