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Basically, what the future hold in Ericsson's vision, in its ?Televisionary Roadshow' is one where the content producers stream the same or similar content to TV, PC and mobile ? the 3 Screens as it calls it and allows interactivity between all three devices, which will all talk to each other and allow full multimedia broadcasting as well.
And we are not talking about some low-res, grainy and dodgy sound Internet TV here - this is the whole enchilada - full HD across all devices and instant, real-time access to a the information superhighway, regardless of what device is being used or from where for that matter.
The television experience, and the way in which consumers regard it, is changing rapidly. Ericsson says it has identified this new individual or personalised TV experience ? "watching television, anywhere, anytime, on any device ? as a strategic shift for the industry and a key business growth area for telecom network operators over the coming decade".
IDC global research commissioned by Ericsson forecasts that the global market for consumer digital multimedia presents a massive revenue opportunity for service providers, growing from US$27 billion in 2006 to US$149 billion in 2011.
TV/video will surpass VoIP as the largest revenue source, and the global TV/video market will grow from US$3 billion in 2006 to US$35 billion in 2011. In Australia, the consumer multimedia market will grow from US$154 million in 2006 to US$975 million in 2011.
