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Telstra Group Managing Director for Consumer and Channels, David Moffatt says that, "this is the first time in the world that barcode readers have been automatically installed on mobile phones for free".
Moreover, Telstra also says the technology has the "potential to radically change the print and outdoor advertising industry by providing advertisers the opportunity to have more meaningful dialogue with customers and a better understanding of their interests".
According to the telco, customers simply point their mobile phone cameras at the specially designed barcodes, known as Telstra Mobile Codes, to access content such as weather, localised maps and mobile videos. The barcodes can be placed on virtually any surface including newspapers, clothes, business cards, shop fronts, product packaging, billboards, bus stops, magazines, menus, TVs and computer screens.
