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OLED TVs, which are thinner and more energy efficient, offer brighter colors than liquid crystal display (LCD) and plasma sets, are expected to be the next-generation flat TV, according to Reuters.
Sony started selling the world's first OLED TVs in Japan late last year and Europe and North America are the two largest markets for Sony's LCD TV operations.
According to DisplaySearch, global OLED TV demand is set to grow 1400 per cent to 2.8 million units by 2012 from an estimated 200,000 units in 2009.
That compares with 40 per cent growth for LCD TVs during the same period, although projected LCD TV demand in unit terms of 178.9 million for 2012 still dwarfs that of OLED models, according to DisplaySearch.
