According to GameDaily at the recent MI6 conference in San Francisco, Eric Villain, executive vice president of Media & Entertainment Insights at research firm OTX, presented a session with some revealing truths about the video game resale market.
"We spoke to 2,000 gamers from March 14th to 17th," said Villain. They focused on the resale market. "Is it good or is it bad? For now, it's actually a good thing. And actually fuels new game sales. Used games are only a fraction of the market."
Some of the benefits that OTX identified were that used games sales create a larger reach for in-game adverting. They also increase brand equity of some titles. "Consumers of used games are really our core audience," said Villain, noting that these consumers bought many more games than those who only made retail purchases.
In the survey, 65 percent of gamers said they buy both used and new.
