According to Content Agenda: Sources close to publisher Take-Two Interactive, whose Rockstar Games label is developing and releasing the title, said that the latest installment of the hit franchise will reach that figure and sell some 6 million units after it launches worldwide on April 29.
Though they rarely release the data, videogame publishers are able to accurately predict early game sales based on what retailers order.
Microsoft currently holds the record for the biggest videogame launch with "Halo 3," which grossed $300 million in its first week and sold about 5 million units.
"GTA IV" has even bigger potential, however, since it is available for both the PlayStation 3 and Xbox 360. "Halo 3" was an Xbox 360 exclusive.
Several industry analysts also told Daily Variety that they fully expect "GTA IV" to come close to and possibly exceed $400 million in sales out of the gate.
