While mobile gaming revenue will continue to lag behind other value-added entertainment services ? such as music and adult content ? the market still has much potential.
The Asia Pacific region including Australia represents by far the largest market for mobile gaming, with end-user spending forecast to total US$2.3 billion in 2008 and reach US$3.4 billion by 2011. The mobile-game market has outshone the PC and console game market in the emerging territories of largely because of the low penetration of PCs compared with that of mobile devices. is expected to lead among Asian countries in terms of total mobile gaming revenue generated, with the 2007 figure at approximately US$80 million. This is forecast to reach US$450 million by 2012.
About 25 percent of the respondents in stated that they download games at least once per month, followed by with 21 percent. In , 19 percent said they download games at least once per month.
In , 7.3 percent of survey respondents indicated that that they buy versions of their favorite console and/or PC game to play on a mobile phone, and 5.1 percent have used their phone to continue playing a game from their PC or console. These results are higher than for both North America and Western Europe. This reflects the relatively stronger interest and uptake for games and wireless in general in Asia/Pacific compared to Western Europe and
"Emerging market operators should make the most of the demand for mobile games and the low PC penetration in these regions and push game sales as a viable, albeit imperfect, lower-cost substitute to PC and console games," said Madhusudan Gupta, senior analyst at Gartner.
