The group of software players, including Anam, Cibenix, Mobile Cohesion, Openet and SLA Mobile, aims to strengthen the mobile advertising market with the launch of a platform that makes mobile advertising more accessible for advertisers, allowing them to reach a wide market with uniquely targeted campaigns.
It also allows systems integrators to achieve integration of proven software solutions with existing telecommunications infrastructure.
According to Nic Stirk of Alliance member SLA Mobile, the solution is easy-to-use and delivers both mobile advertising and direct marketing - something he says has been very difficult to achieve in the past.
"The platform provides secure access to operator-owned demographic, behavioural and contextual profiling data and provides multiple media channels to deliver personalised and targeted campaigns," he said.
