A 4SQUARE MEDIA WEBSITE
channel_news
Search

    HOME   AUTOMATION   AV PRO   CE PRO   COMMUNICATION   SOUND   DISPLAY   GAMING   HARDWARE   IT PRO   NETWORKING   SALES & MARKETING   SOFTWARE   CONTACT  
     
 
DISPLAY / PLASMA
Why Are Plasma Sales Booming At The Expense Of LCD?

By David Hsieh, Vice President, of DisplaySearch in China | Wednesday | 08/10/2008

Plasma sales are booming while LCD TV sales are being to slow according to David Hsieh, Vice President, of DisplaySearch in China. In a report issed late yesterday he said that plasma sales were hitting historical highs.

 


Plasma sales are booming while LCD TV sales are being to slow according to  David Hsieh, Vice President, of DisplaySearch in China. In a report issed late yesterday he said that plasma sales were hitting historical highs.
 "There has been a great deal of news recently about the weak demand for LCD TV panels, causing panel prices to fall. Panel makers report that they do not see strong demand for the next few months. Although monthly shipments of LCD TV panels are expected to show growth in September and October, indications are that shipments will decline from November when the holiday season fulfillment is over. All LCD TV panel makers are depending on panel prices not falling below cost through Q1'09".

He claimed that in contrast, plasma panel makers continue to enjoy strong shipment results and healthy demand. Why is this? There are several points to consider:

Two Korean plasma panel makers jointly shipped over 1 million units in September, a historical high. Samsung SDI shipped almost 600K units, compared to 400K in August. LGE shipped 450K units, compared to just over 350K in August.
Plasma TV panel prices are dropping continuously. 42" HD and 50" HD prices both dropped 4% M/M in September and are expected to drop by another 3%~5% in October.
Plasma panels continue to maintain a price gap with equivalent LCD TV panels. For example, 42" HD plasma panels (including power supply and optical filter) are now 25% less than 42" 720p LCD panel prices and 31% less than 1080p (including power supply). A similar comparison shows that 50" HD plasma panels are 45% less than 52" 1080p LCD panels (and 29% less than 50" 1080p plasma panels). Of course, the gap is expected to shrink as 1080p LCD TV panels are now falling rapidly.
Low price points for the coming holiday season are increasingly likely, such as $699-799 for 42" HD PDP TV, $999 for 50" HD PDP TV, and $1,499-1,599 for 50" 1080p PDP TV. Strong plasma panel shipments could be an indication that the brands are preparing the pipeline.
Some TV brands feel that as long as the economic situation is unclear, it is possible that consumer electronics consumption will be weak. In such an environment, consumers will tend to choose cheaper models when they purchase a TV. Currently, plasma TVs with comparable size and resolution are less expensive in many cases. Panasonic's TH50PX80U (50" HD PDP TV) is tagged at $1,200 at Circuit City, which is the same price as Sharp's LC42D64U (42" 1080p LCD TV). Panasonic's TH42PX80U (42" HD PDP) is tagged at $800 in Circuit City, the same as LG's 37LG30 (37" HD LCD TV).

These attractive price points seem to explain why plasma panel demand is strong right now, even as the forecast for larger size LCD TV remains cloudy.

 

Print this article
Email this story to a friend
Link this story:

Link this page to delicious Link this page to Digg Link this page to Furlit Link this page to News Vine Link this page to Reddit Link this page to Spurl Link this page to Yahoo My Web RSS this section

 

LATEST REVIEWS
Review: Wireless Charge Your iPhone No Cables Needed
Every so often a product comes along that is so simple and effective, that it...
$99 Divoom Speakers Will Blow You Away
Whether it is listening to your favourite CD, watching movies on your TV, or playing...
A Uniden Cordless Phone That's An All In One Office
Thinking about ditching your home or office phone for your mobile? Because I have just...

CHANNEL NEWS NEWSLETTER
 
ADVERTISE
ChannelNews is the only trade site to reach AV, CE and IT professionals. Over 150,000 page impressions and 17,000 emails a month. Contact us today to get your brand in front of this lucrative audience. (02) 8999 1006
 
LATEST ISSUE

Kitchen Appliances 
Ever wondered how to future-proof your kitchen's technology? This is the issue that shows you how, plus the latest in home cinema projectors, mobile phones and much more.
 

   
Channel News 2010 | Legal | Disclaimer | Terms & Conditions
Copyright 2010 4SquareMedia Pty Ltd

Level 12 /1 Pacific Hwy, North Sydney, NSW, 2060