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According to the company, the 50-inch
Panasonic Plasma panels will provide digital signage across key metropolitan multiplex locations. The Val Morgan branded panels now allow advertisers to supplement in-cinema brand advertising with tactical messaging that can be updated regularly.
The company sells and markets screen advertising for around 1600 cinema screens in Australia, on behalf of Hoyts, Greater Union, Birch, Carroll and Coyle, Village, Reading and leading independent cinema operators.
Val Morgan's Marketing Director, Paul Butler said, "We co-ordinate campaigns through the network of cinema screens right across the country, tailored to the customer's demographic requirements. We are also able to supplement this with in-foyer activities such as promotional events."
"Our advertisers use the plasma screens to reach patrons in the foyer on entry and exit to the cinema. This provides a powerful complement to on-screen advertising and allows additional contact points with consumers and the ability to tailor messages to specific locations if so required," Paul added.
