Premium brands Samsung Electronics and Sony were the leading sellers of LCD-TVs in the 30- to 34-inch size range in the second quarter, with unit-shipment shares of 17.6 percent and 12.8 percent respectively. Just one year ago, in the second quarter of 2007, these two companies held shares of only 8.5 percent and 4.9 percent, giving them the fourth and tenth place rankings respectively in the 30- to 34-inch LCD-TV market.
As an example in the USA market value brand Vizio, which in the second quarter of 2007 was the dominant 32-inch LCD-TV maker with a 17.3 percent share of unit shipments, saw its portion of the market decline to 6 percent in the second quarter of 2008. "This area represents the most contested 32 inches of real estate in the LCD-TV business today," said Riddhi Patel, principal analyst, television systems, for iSuppli.
"In terms of screen sizes, 32-inch is the single most popular type of LCD-TV. This is because the 32-inch dimension represents an ideal size for both primary and secondary uses in the home, equally suitable for the living room and the bedroom.
