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DISPLAY / LCD
Sony Soldiers On With New Bravia Line

By Mendelson Tiu | Tuesday | 23/09/2008

Sony has announced an array of new range of Bravia LCD TVs which includes a 200Hz model, the thinnest LCD, a picture frame TV, as well as a TV that uses RGB backlight technology.


Click to enlarge
Z4500 Series
Sony Australia's Product Manager for Bravia, Jan Ergen said, "Sony is committed to establishing Bravia as the number one LCD TV brand by setting benchmarks in picture quality, technical innovation and product design. From the world's thinnest TV to the world's fastest frame rate, Bravia is opening up the world of television like never before. Sony is continuously leading the way with advanced innovations in TV technology and cutting edge design."

Sony Bravia 200Hz TV: The Z4500 series (40", 46", 52")

Using sophisticated algorithms, the Motionflow 200Hz system employed by the Z4500 calculates three additional frames for every original, upping the frame rate from 50 to 200 per second.

A complementary image enhancement technology called IB (Image Blur) Reduction boosts the sharpness of the final picture by improving the original, frame by frame, before it is processed by
Motionflow 200Hz.

The screen uses the latest Bravia engine called Bravia Engine 2 which Sony claims, uses proprietary technology to improve every aspect of the image, frame by frame, in real time. This engine
is even better at reproducing realistic black, depicting objects with impressively lifelike depth and detail, removing blemishes or ?noise' from the picture.

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