The Korean company saw its share in the North American flat-screen TV market, including liquid crystal display (LCD) TV's and plasma TV's, reach 8.2 percent in April-June, losing its share by 0.3 percentage points from the first quarter, research firm DisplaySearch said.
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Further, the company's global share in the latest quarter was down to 7.8 percent from 8.1 percent in the first quarter in the LCD TV segment, while its share in the plasma TV market slid to 10.7 percent from 13.6 percent between January-March.
"Based on the second quarter result, LG Electronics slightly fell, the victim of its archival Samsung Electronics and Japan's Sony," an LG official said this week..
Analysts have told the Korean Times that Samsung Electronics and Sony have struck back with their own cuts and new low-costs sets, pushing them to better compete with followers with competitive pricing.
"The competitive battle and price cutting among Samsung and Sony has made it a struggle for other competitors such as LG Electronics and even some Japanese TV manufacturers to keep pace," an analyst of television systems for iSuppli said.
In North America, the world's biggest electronics market, Christmas-like sales campaigns have already begun, sources say. Best Buy and Wal-Mart Stores have started offering Sony's latest 32-inch LCD TVs for less than $700, while new products from Samsung Electronics are selling at beaten-down prices. Funai Electric also rolled out 32-inch TVs for only $499 in early July.
