The move which is being billed as "The Biggest Sales Promotion for the World's Biggest Sporting Event" will see Sony go head to head with official Games sponsors Panasonic and Samsung who between them are tipped to be spending over $8 million dollars on marketing activities during the games period.
The Sony promotion which was borne out of a similar promotion earlier this year that resulted in Sony grabbing 40% of the flat panel TV market over the December 07/January 08 period led to Sony suffering stock shortages.
The new promotion which is worth over $20 million will also result in Sony Computer Entertainment getting a big lift up against the Xbox and the Nintendo Wii as they will be able to count the PS3 giveaways as sales according to research group GFK. t is estimated that Sony could end up giving away 35,000 40GB PS3 consoles worth a recommended retail price of $699.
According to Sony insiders the promotion has been planned for several months and will apply to Sony Bravia models W3100 Series models, including the new V4000 and W4000 Series models. Also included will be the X3100 Bravia models.
"High definition TV sales are going to sky-rocket in July," said Carl Rose, Managing Director of Sony Australia. "Whether it's getting ready to see our heroes go for gold in Beijing, watching AFL's finest as the 2008 season hots up or experiencing major blockbuster movies and games on Blu-ray, there is a wealth of exhilarating Full HD content waiting for you."
