"The Rudd Government is getting on with job of the digital TV switchover. This Bill and research arrangements will allow us to meet our commitment in a sensible, considered way," Senator Conroy said.
The Broadcasting Legislation (Digital Television Switchover) Bill 2008 will ensure that a phased approach to turning the analog signal off is completed in 2013.
"The Government is now able to set a flexible, region-by-region timetable for analog signal turn-off taking into account local market circumstances and community feedback," Senator Conroy said.
The Minister has announced a $4.8 million contract for Newspoll to launch the Digital Tracker research program. Reporting quarterly, it will provide vital information on regional switchover trends, which can be used by the broadcast industry, retailers and antenna installers.
Executive Director of the Governments Digital Switchover Taskforce, Andy Townend, said the Digital Tracker is designed to provide long-term, large-scale research into awareness and understanding of the digital TV switchover.
