Strategy Analytics Connected Home Devices recently sent out a report that 30 million Blu-ray devices would be found in homes before the year 2008 ends, although not all devices will be used for movie playback. Global sales of Blu-ray players are expected to hit 18.8 million units this year. With thirteen million of those being consoles, four million stand-alone players and two million found in computers. After four years, the number is also expected to increase to 57.4 million units. I don't know if this is just a guess or an estimate but the report says the market will be largest in Europe, then US, and Japan coming in at third.

Strategy Analytics' forecasts for BD players, games consoles and PCs indicate that total annual device sales will reach 57.4 million units annually by 2012. They also estimate estimate that nearly 30 million households worldwide will own at least one BD device by the end of 2008, and predict 132 million BD-owning households by 2012.

Despite the Sony Playstation (PS3) being a big contribitor to the overall success of Blu ray Sony Inc is expected to get up to $20 in license fees for every Blu ray unit sold.