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Using GIPS VoiceEngine Mobile, iPhone application developers can quickly integrate quality, real-time VoIP applications, which the company says "makes it easier for consumers to enjoy their favorite iPhone games, applications and social networking experiences".

"The popularity of the iPhone, along with the emergence of various applications and faster connectivity, makes it an ideal platform for developing applications that incorporate quality real-time VoIP, giving consumers real-world communication experiences like in-game, multi-person chat," said Emerick Woods, GIPS' Chief Executive Officer.

Woods continued, "We are excited to enable the iPhone with VoIP capabilities and lead the mobile communications market with our voice processing technology.  With GIPS VoiceEngine Mobile, we are providing the capabilities that turn voice into IP packets so they can be transmitted via Wi-Fi, making it easier for applications developers to come to market quickly with integrated VoIP applications.  GIPS technology is second-to-none, and we're excited to introduce our award-winning VoiceEngine to the increasingly popular iPhone application development community."

According to Apple the demand for the new 3G iPhone has been enormous and says it has sold more than one million units during the weekend the phone launched, in mid-July.