A 4SQUARE MEDIA WEBSITE
channel_news
Search

    HOME   AUTOMATION   AV PRO   CE PRO   COMMUNICATION   SOUND   DISPLAY   GAMING   HARDWARE   IT PRO   NETWORKING   SALES & MARKETING   SOFTWARE   CONTACT  
     
 
COMMUNICATION / PDAS
Is Apple Set To Squash The Blackberry?

By Branko Miletic | Monday | 05/05/2008

According to a report in toptechnews.com, Apple's iPhone has ?dramatically shaken up the smartphone market ? especially for the leader, Research in Motion?, maker of the Blackberry.


Click to enlarge
courtesy http://img1.lesnumeriques.com/
In just the last three months of 2007, says the article, smartphone shipments "shot up 60 per cent from a year ago, according to industry research firm IDC.  And RIM doubled sales of the Blackberry, adding 6.5 million subscribers in its last fiscal year, double the previous year".

But as the market has grown, says the report, the Blackberry's market share has dropped from "45 per cent to 40 per cent while the iPhone took 17.5 per cent in the second half of 2007".
The iPhone's consumer focus of the smartphone market has forced RIM out of its enterprise comfort zone and into the unchartered waters of consumer marketing, according to analysts.

In a desperate rear-guard action, the article notes that RIM is now working on a so-called "Apple killer" -- a device with a touchscreen and lines suggestive of the iPhone. "But US telco AT&T is said to have delayed its introduction of the new phone because of problems with call quality -- and delays hurt RIM as a new 3G iPhone is rumored for release this year".



 

Print this article
Email this story to a friend
Link this story:

Link this page to delicious Link this page to Digg Link this page to Furlit Link this page to News Vine Link this page to Reddit Link this page to Spurl Link this page to Yahoo My Web RSS this section

 

LATEST REVIEWS
Crest Power Board Cuts Electricity Bills
Besides protecting your audio/video equipment from power surges and spikes, the Crest Earth Smart is...
First Review: Light Toshiba Notebook For Business Travellers
Toshiba has just launched an ultra-portable notebook designed for the mobile professional. The A600 is...
Navman Sets New Standard With Platinum GPS
The Navman S300t brings a lot of clever features to the table and sets a...

CHANNEL NEWS NEWSLETTER
 
ADVERTISE
ChannelNews is the only trade site to reach AV, CE and IT professionals. Over 150,000 page impressions and 17,000 emails a month. Contact us today to get your brand in front of this lucrative audience. (02) 9919 6600
 
LATEST ISSUE

Kitchen Appliances 
Ever wondered how to future-proof your kitchen's technology? This is the issue that shows you how, plus the latest in home cinema projectors, mobile phones and much more.
 

   
Channel News 2009 | Legal | Disclaimer | Terms & Conditions
 

Copyright 2009 4SquareMedia Pty Ltd