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COMMUNICATION / PDAS
Telstra Explores Moving Into MID Market With BenQ Device

By David Richards | Thursday | 02/10/2008

Telstra is exploring a move into the MID (Mobile Internet Device) market with a brand new BenQ device currently being reviewed by the carrier. In Europe one major carrier has already purchased 200,000 of the BenQ MID devices.

Lost in the IT wilderness for the past two years Taiwanese Company BenQ is set to explode back into the IT and consumer technology market with a range of new products that include their new mobile internet device, a new net book, a new range of 22" and 24" monitors that are already on back order and a high end Full HD projector.


The Company is also set to launch a full 22" HD TV capable monitor with a PC built in for sub $1,000.


Click to enlarge


After recovering from their ill fated foray into the European mobile phone market via the acquisition of the Siemens mobile business which was eventually put into administration BenQ is now using design and their manufacturing capability to grab back market share coupled with some exciting new products which company chairman, KY Lee told ChannelNews are critical to the Companies future success.


"We have the products now that we believe are essential going forward. We have invested significantly in design and engineering and are on top of some major green and environment issues which are important as government start to legislate overpower requirements".


  In Australia BenQ is currently in discussions with Telstra about their new mobile internet device though there are no plans to move into the Smart phone market up against HTC. "Our new internet device has attracted enormous interest from telecommunication carriers around the world. Telstra is extremely interested. Our MID has a Linux operating system developed by BenQ and is full 3G mobile capable. We believe that there are some interesting applications for this phone in both the home and in business environments." said KY Lee.

 

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