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COMMUNICATION / PDAS
PDA Market Bullies Newbie HTC

By Sarah Falson | Monday | 04/02/2008

Three months after High Tech Computer Corp (HTC) held a press event with PR company, MaxPR, to celebrate its entrance into the Australian market with a new line of smartphones, the Asian-based phone manufacturer has dumped its former PR agent in favour of Upstream Australia, suggesting HTC is struggling in the highly-competitive local phone market.

Upstream Australia came out this morning with news that HTC is launching a new smartphone, the Touch Dual 850, on Telstra's new Next G network, in a bid to cater to the growing number of Telstra customers who are transferring from the soon-to-be defunct Telstra CDMA to Next G.


Click to enlarge
HTC's new Next G phone

HTC's new offering will go up against already-successful phones in the market including the Motorola RAZR MAXX V6, Palm Treo 750, Nokia 6120 Classic and the Samsung A711.

The new Touch Dual 850 (RRP $929, or on a Telstra $80 plan) will run on the Windows Mobile operating system, teamed with HTC's own ?Touch FLO' touch screen technology and slide-out keypad for emailing, text messaging and taking command of music and other applications.

While HTC is well-placed to take-on already-established giants in the Australian smartphone market, evidence suggests the company is struggling to make a name for itself since it opened its Sydney-based Australian subsidiary only last year.

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