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Besides offering music functionality, the unit also comes with an inbuilt GPS. Powered by Whereis, users can access Whereis Maps and Navigation for turn by turn directions. It also comes with a large 2.2-inch colour screen capable of displaying 262k colours, as well as a 3.2-megapixel camera with 2.5 x digital zoom and video.
Sony Ericsson Oceania's Head of Marketing, Josh Oxspring said, "People today are always on the move so it's important that they can stay in touch and have their entertainment at their fingertips. At Sony Ericson we want to energise our consumer's lifestyles and as we know people always have their mobiles on them ? it seems natural we ensure all the necessary functionality is right there when they need it."
Telstra's Executive Director for Consumer Marketing and Channels, Ms. Glenice Maclellan said, "The new W760 incorporates the new Telstra Mobile Code Reader which can be used to scan a Telstra Mobile Code (also known as a QR code), an innovative new way to quickly access mobile internet and content. All customers need to do is scan mobile codes that appear on print and online advertisements, on flyers, billboards and LCDs - the possibilities are endless. We expect this new technology to be extremely popular with our customers as we have seen in the Japanese and UK markets".
