The device will support several new Smartphone technologies, including face recognition, Flash, "location triggering" and "programmable vibration".

The device, which will be available in 50 countries at launch, will take on the Apple iPhone and Google Android-based phones.

It will include access to Twitter, Facebook and The Weather Channel. CapCom and EA Mobile have already said that they will be providing games for the new OS. Samsung Australia is also lining up local TV and movie content, including movies from Blockbuster.

Samsung is hoping that developers will take advantage of the new OS to deliver sensor-based, context-aware applications as well as new applications for phone calls and messaging.

"In creating Samsung Bada, I believe that Samsung will become a true leader in the mobile industry; offering a wider range of smartphone choices for consumers," explained Dr Hosoo Lee, Executive Vice President and Head of the Media Solution Centre at Samsung Electronics.

"At the same time, Samsung Bada presents a powerful opportunity for developers to get their applications onto an unprecedented number of Samsung devices across the world."

Justin Hong, President of Engineering for the Bada platform, told TechRadar in the UK that Samsung is looking to support all types of technology:

"Bada is an exclusively touchscreen platform, with multi-point touch, although single point touch will be used on the home screen. Bada can also be used on both resistive and capacitive touchscreen as well." Hong didn't elaborate on the point, but if true, it would be the first time anyone has delivered multiple input possible on a mass market phone.