Their design was often copied by up and coming Chinese, Korean and Taiwanese Companies. These are the very same Companies that Sony today has had to turn to in an effort to survive.

As a company and iconic brand, Sony was always a very arrogant organisation whose Japanese management believed that they were the best and that they could do no wrong. They really believed that it was they who dictated the trends in the consumer electronics market and not the likes of Apple, Samsung or Nintendo.

Then suddenly along came the iPod from Apple and the Wii gaming console from Nintendo while at the same time companies like Samsung and Fujitsu were starting to deliver a new generation of flat panel TV's and as Sony tried to stay with CRT TV's because of their manufacturing commitments, we suddenly had a whole new consumer electronics landscape which did not feature Sony in a leadership position.

Suddenly the once mighty Walkman was old hat and the Sony CRT TV was being replaced by a flat panel screen from other manufacturers while the Nintendo Wii is trouncing the once popular Playstation.

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