Mario Nubre, from Capital Retravision, seems to be good at doing totally irrelevant surveys, but not so good at understanding consumers, who irrelevant of how rich they are, still love to believe that they have got a bargain. In fact, for most people its plain human nature.

I remember many years ago walking into the Boss factory just outside Stuttgart in Germany, at the time I was handling PR for BMW and their formula one team which was co-sponsored by Boss.

Not being able to resist the opportunity to buy Boss gear on the cheap, I went fossicking through the racks of their factory store where I bumped into no less than Lindsay Fox, one of Australia's richest men, who was also looking for a cheap deal.
For Nubre to knock TV programs for daring to tell consumers how to get a good deal talks spades about the intelligence of the management running some of the Retravision stores. He is reported to have said, "All we get on programs like Today Tonight and A Current Affair is how to get the best price from the retailers. Don't you think it's time that they educated the public to support the retailers that have risked everything to bring them the best service and products available?"

No wonder Retravision stores are going broke by the half dozen. At least TV stations know how to attract an audience who every night keep coming back.

He has also had a crack at retailers like JB Hi Fi and Harvey Norman for daring to market products at up to 30% off.
Golly gosh what a disaster. Or just maybe his competitors are better buyers of products, or on the other hand are smart enough to market a run out model as a lost hero to attract consumers to a store. On the other hand, the retailer was smart enough to cut a deal with the vendor for a special price on a particular model.

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