| AV Integrators High On Passion, Low On Business Skills
By Branko Miletic | Tuesday | 15/04/2008
According to Todd B. Adams, the CEO and founder of DIpartner, an international training and curriculum development company dedicated to educating residential integrators, custom integrators are brimming with passion but lacking in business acumen - a situation he says is retarding the future growth of the industry both here and in the US.
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Adams, a 16-year veteran of the industry says that "our industry is loaded with passion, the negative side of that being that many installers take a hobbyist approach to their business, which results in cash flow problems".
Moreover he says that integrators are also approaching their businesses in the wrong way- "we are no longer selling boxes", he notes", adding, "We are selling a service".
As a guest of the Custom Electronic Design and Installation Association (CEDIA) for the past three weeks, Adams has been running courses for custom integrators, and notes that the mistakes custom installers are making in the US are being replicated here in Australia.
"We undervalue ourselves as an industry- the best thing you can do for your customers is to maintain professionalism", he says.
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