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Sony Crank Up Marketing Team For 2nd Half Assault

By David Richards | Monday | 25/08/2008

Sony Australia who are set to crank up their marketing in the second half of the year have announced three new marketing appointments to its Brand Marketing team following the exit of Tim Rich to Telstra.

Included in the new line up is 


Click to enlarge
New Sony Marketing appointments Vanessa Hamilton Michelle Hall
Vanessa Hamilton has been appointed to the role of Brand and Channel Marketing Manager, Michelle Hall is the new Digital Business Manager, Shannon Tweedie, has been appointed to be a Senior Brand Manager for the BRAVIA LCD TV division.

Hamilton comes from Microsoft where she held the role of Group Marketing Manager for Retail Windows and Office in the Entertainment and Devices Division. She was responsible for the development and execution of Microsoft's consumer strategy in retail, as well as the Windows Vista and Microsoft Office 2007 launches.

Prior to Microsoft, she worked at Telecom NZ Ltd as Group Marketing Manager for Consumer and Small Business Channels and has also held positions within category and brand marketing at Unilever and ACP Publishing.

"Vanessa's experience and knowledge will strengthen Sony's ability to bring its products to market with highly successful and innovative marketing campaigns. With responsibilities that span all of Sony's sub-brands, Vanessa will be instrumental in ensuring we continue to deliver truly innovative campaigns for Sony," said Toby Barbour, Head of Strategy and Brand Development at Sony Australia.

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