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Chris Middlemast begins immediately and will work to increase Siemens' brand awareness in the Australia and New Zealand region. Chris has spent 16 years at NEC Australia in sales and marketing for mobile phones and accessories and 11 years at Telstra. For the past two years, Chris has worked in the retail/point of sale industry.

Siemens General Manager Australia and New Zealand, Dean Verberne said, "Chris will help drive the Australian expansion of Siemens, which is internationally renowned for giving the home and office phone a mobile phone-style makeover. With 27 years dedicated to the communications industry, we are confident Chris can help grow the Siemens market share and strengthen the brand to the Australian consumer."

"Chris will help bring more Australians up to speed with our award-winning phones, recognised across the globe for their high quality and design. It's time Australians experienced a new era of style in communications," added Dean.

Visit: www.siemens.com