Hoffman will be responsible for managing the distribution of such brands in Convoy's portfolio as Bowers & Wilkins, Classé, Harman Kardon, JBL Home and Car products, Monster Cable and OmniMount.
He will also work to build-up existing relationships with dealers and build new links through ?hands on' support, training, promotional services and other initiatives, according to Convoy.
Apart from his stint at Samsung, Hoffman also worked for a number of years in account management, sales management and marketing roles at both wholesale and retail level, said the company.