CEDIA USA 2008: Gefen whose products are distributed by Amber Technology have introduced Gefen Simple which is a TV Scaler Designed for home theatre applications where users are integrating legacy equipment with a next generation HDMI v1.3 display or projector.

Its four audio/video inputs support one composite/s-video source with analog audio, two HDMI sources with digital audio and one component video source with analog audio. Whatever source is selected by IR remote is simultaneously delivered as one HDMI output with supplemental audio delivered alongside in digital format, and one component output with audio delivered alongside in the analog L/R format. Automatic resolutions detection makes operations easy while HQV (Hollywood Quality Video) scaling ensures video may be refined to the highest standards available today. HDCP-compliant video is delivered in the HDMI format only.

Gefen Audio/Video Scaler Pro Supports a wider assortment of formats, offering audio/video inputs for one DVI video with analog audio, two HDMI with digital audio, one composite video with analog audio, one component video with analog audio and one s-video with analog audio. The A/V Scaler Pro converts all non-compatible video formats to the HDMI format, with audio delivered alongside in both S/PDIF and TOSlink formats. It also offers optional 30 watts per channel audio amplification with volume control for anyone wanting to integrate high end audio systems with new HDMI displays and projectors. High definition video scaling up to 1080p, HDCP compliance, and dual scaling engines make this a one-stop scaler for anyone wanting to integrate old and new devices in a top notch video system.