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AV PRO / AV PRO
Why CEDIA Needs To Take On Infocomm

By David Richards | Wednesday | 20/02/2008

CEDIA like a lot of trade organisations has a huge millstone round its neck in Australia in that they are dependent on the success of the CEDIA EXPO in Surfers Paradise to fund their operations in Australia. But unfortunately the event is in the wrong City and many vendors won?t go there because of the location. So is the expansion and a move into new markets?

The Pro AV market is booming with government and commercial organisations investing million in commercial AV gear from a new generation of boardrooms to retail signage to government installations spanning IP education in schools to defence department control rooms.

You would not know it but Infocomm, is suppose to be an organisation that represents organisations in the professional AV market and yes they do have a representative in Australia who is also responsible for several other Countries. What he does and the value of Infocomm in Australia has to be seriously questioned.

Infocom do nothing with the media in Australia and have done nothing with trades in Australia other than seek membership of Infomcomm.

I believe that the situation and the growth of the Pro AV market in Australia warrants CEDIA an organisation that represents the home AV installers and solution providers moving into the Pro AV market at the expense of Infocomm who are proving ne on useless to professional Pro AV trades in Australia.

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